French rosé is making a comeback in the Australian market, with data showing a 90 per cent surge in annual sales from 2016 to 2017*. More Australians are drinking pink than ever before, with increased demand for the fresh and floral styles of the south of France, rivalling the longstanding popularity of chardonnay and shiraz.
Domaines Paul Mas is the flagship brand of Languedoc-Roussillon, the largest and most celebrated rosé producing region in France. Domaines Paul Mas rosés have risen to domestic and international popularity for their playful, value-driven styles, and the 2016 vintage of its brands Arrogant Frog Ribet Pink and Côté Mas Rosé Aurore have just hit Aussie stores, right on cue for spring entertaining.
Founded in 2000 by fourth-generation grape grower Jean-Claude Mas, Domaines Paul Mas is one of the largest and most successful wine producers in the Languedoc with 12 estates spanning over 650 owned hectares.
Truly representative of the idyllic south of France lifestyle, Arrogant Frog Ribet Pink is a bright and refreshing blush-coloured wine made from 100 per cent syrah grapes. The 2016 release is the benchmark vintage of the last 20 years for the region, boasting ripe cherry and vibrant floral characters at an approachable price point, perfect for barbecue season.
“Arrogant Frog has become the global mascot of our estates,” says Jean-Claude Mas. “We strive to make wines that are easy drinking and good value, combining Old World wines with a New World approach.”
The Côté Mas Rosé Aurore is made from a blend of grenache, cinsault and syrah from the Pays d’Oc region. The smooth, fruit-forward palate is best paired with grilled meats and seafood, as well as soft cheeses. Côté Mas is a signature domain under the Paul Mas brand.
“The Côté Mas brand for us is about everyday luxury,” says Jean-Claude Mas. “The wine is a combination of our rural, rustic roots, but with the aim of perfection in winemaking. Our wines are intended to be enjoyed by everyone, whether it’s at a barbecue in Australia or on a balcony in the south of France.”
Arrogant Frog Ribet Pink (RRP $9.99) and Côté Mas Rosé Aurore (RRP $11.99) are available in all Dan Murphy’s stores and select BWS stores nationwide.
* Aztec, Total Australia, July 2017 MAT, $ sales from FY16 to FY17
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