11 April 2018
Just in time for Mother’s Day, Sydney based social enterprise Two Good, which provides food, support and training to domestic violence survivors, has launched its #LoveAnotherMother campaign.
The national awareness campaign sees Two Good match every Two Good care pack sold with a donation of the same product to a woman affected by domestic violence, living in a shelter in Australia.
The luxury care packs contain a 250ml cedarwood and cinnamon-infused body wash, body lotion, shampoo and conditioner, and come in a black toiletry bag tied with a bow. The paraben-free products are made in Australia, using 100 per cent essential oils. They are not tested on animals and are bottled in recycled plastic. Each care pack retails for $75, and with every one sold another is donated to a women’s shelter or a service supporting domestic violence survivors.
Two Good also produces and sells hand wash and hand lotion in larger 500ml bottles that are ideal for bathrooms in restaurants and offices. Like the toiletry gift packs, these products are made with essential oils, are paraben-free and are not tested on animals. The growing number of chefs, hospitality venues and restaurants using these products includes Billy Kwong, Chiswick Woollahra, Marta, Nomad, Berowra Waters Inn, and Three Blue Ducks among others.
The campaign was inspired by a letter, to Two Good founder Rob Caslick from domestic violence survivor Lisa McAdams, about a toiletry set that she had received.
“When people think of domestic violence they think about the abuse suffered, but rarely what was missing – love, affection and care,” says Lisa. “The day I arrived at the refuge I was handed some basics: shampoo, conditioner, soap. I was grateful to receive them as I had arrived without my own toiletries. The thing that touched my heart was they were wrapped in cellophane with a pretty, neatened bow. The fact that someone had taken the time to neaten the bow was so pivotal in my healing.”
When Rob Caslick heard this, he decided to act, to recreate these ‘neatened bow moments’ across the country. “I decided to demonstrate to women who have gone through domestic violence that we believe they are worthy of love and respect,” says Rob.
Two Good sells restaurant quality salads, soups and other dishes which have been designed by some of Australia’s leading chefs. The meals are delivered directly to offices and businesses, and with every one sold, another is donated to a domestic violence shelter. Many of the people who work in the Two Good kitchen preparing meals have come from these shelters, and are trained up with skills that can help them find employment in the food and hospitality sectors as they rebuild their lives.
Two Good care packs are available to purchase online from Two Good from April 13. http://www.twogood.com.au/
For more information or images, please contact The Cru – Brand Specialists Sophie Kitchen, 0481 464 344 or firstname.lastname@example.org