THURSDAY, MAY 23 2019
TheFork, a leading global online restaurant reservation platform, has taken the stress out of making your next restaurant reservation with the launch of INSIDER, an exclusive selection of the most sought after restaurants in Australia.
From today, diners can use the carefully curated INSIDER to pick from a selection of more than 150 high-rated restaurants in Australia, including current award-winners, those that are setting trends and most importantly, the ones recommended by TheFork community of diners. It’s a must-visit list created by diners, for diners.
INSIDER will help take the risk out of the all-important decision of where to dine next, putting diners in the hands of experts, and fellow TheFork customers, who have tried and tested the list of restaurants for them.
“With so many new restaurants opening every month and hundreds of much-loved established venues, the choice can be overwhelming for even the most savvy foodie. With INSIDER, TheFork has done the research for diners and we’re able to give our customers easy access to some of the leading culinary experiences in Australia. Whether you want the very best Italian in town, the hot new opening that everyone is talking about, or an amazing award-winning restaurant, you’re just one click away from your table thanks to INSIDER,” says Geraldine Connell, Head of Marketing for TheFork in Australia.
And what does this mean for restaurants? The arrival of INSIDER is an example of how TheFork is evolving to offer continued support to the growing restaurant industry. Through INSIDER, TheFork will be able to give even more support to select restaurants by providing recognition of excellence and increasing restaurant visibility on TheFork channels, with INSIDER restaurants highlighted throughout the customer search journey.
“The arrival of INSIDER allows us to offer further support to the Sydney restaurant industry as we focus on encouraging people to get out and enjoy dining experiences in Australia’s restaurants,” says Geraldine Connell, Head of Marketing for TheFork in Australia.
The INSIDER experience will be part of TheFork’s offering from May 23rd onwards, with restaurant selections reviewed and updated monthly, ensuring the list stays relevant to even the most informed diners.
Among the first restaurants to join INSIDER are:
One of Australia’s most awarded restaurants, Quay
Sydney’s Firedoor, where the kitchen is powered entirely by wood fire
Lee Ho Fook in Melbourne, serving up a new style of Chinese food
Otto Ristorante, where diners can enjoy Italian fine dining overlooking the Brisbane River
Aubergine in Canberra, featuring an award winning wine list with over 500 labels
The d'Arenberg Cube Restaurant McLaren Vale, plating up a unique dining experience in a striking geometric building
Lamont’s Wine Store in Cottesloe, a personalised 19-table wine bar, restaurant and retail space
Release with further information and images attached.
INSIDER website: https://www.thefork.com.au/insider