How The Cru can help you
We believe that every business has a story to tell. We work with all our clients in different ways, taking a holistic approach to what their business needs.
Occasionally our clients need a more detailed focus on creative and operational elements of their business. We’ll help identify these issues and devise a
strategy and provide counsel on how to address them.
Key messages
We develop the best way to tell your story in an accurate way.
Media materials
We develop all written material including press releases, alerts, announcements, fact sheets, media briefs.
Strategy outline
We develop the most effective timeline to target the full range of media, including online, TV, radio, print and social, according to your preferences and deadlines.
Media relations
We target the most appropriate media outlets and share your compelling story with them; we are the primary point of contact and advise which opportunities to pursue and maximise.
Talent management
Building and managing reputation and brand- identifying and negotiating brand and client alignment.
Intel and trend-forecasting
We have up to the minute information on industry trends and news; we share our insights with our partners and give tailored reports and responses to their needs.
Issue management
We provide immediate best practice counsel should a crisis arise. We are across competitor activity to consider any potential conflict.
Evaluation
We manage media monitoring and report against agreed campaign KPIs. Analysis includes total coverage, media type and total audience reach.
Collaboration
We identify new partnerships that align with your brand, including sponsorships and event/media partners.
Website development
We manage the creation and delivery of your website, including copywriting, SEO, Google Analytics set up and ongoing content support.
Social media strategy & rollout
We devise a social media strategy for your business, create content and manage your channel (including scheduling, monitoring, community engagement and reporting).
Copywriting & content marketing
We create and project manage both written and visual assets (photography and video) to aid in storytelling across multiple platforms and for use in marketing collateral.
Email marketing
We build a strategy for capturing customer data and manage your database. We create email templates, establish content calendars, create copy, distribute EDMs and report on the results.
Event management
We develop a program of tailored events for your business, targeting different audiences, with end to end management of each including logistics, guest list and VIPs, attendance and hosting.
Local area marketing
We create a strategy and rollout of activities targeting local customers and community, including partnerships, activations, advertising and promotional giveaways, local ambassadors and pop-up interactions.
Online reputation management
We identify the key listings and websites for promoting your business, set up profiles and manage listings and community.
Partnerships and promotions
We identify key partners and brand alignments, negotiations of contras and contract arrangements, creation and delivery of tactical offers and promotions for customers and creation of exclusive experiences and products.
