At The Cru we believe that every business has a story to tell. We can help you tell yours. We work with our clients in a variety of ways, taking
an holistic approach and providing the right combination of PR, marketing or content services for your needs.
PUBLIC RELATIONS + COMMUNICATIONS
Key messages We develop the best way to tell your story in an accurate way.
Media materials We develop all written material including press releases, alerts, announcements, fact sheets, media briefs.
Strategy outline We develop the most effective timeline to target the full range of media, including online, TV, radio, print and social, according to your preferences and deadlines.
Media relations We target the most appropriate media outlets and share your compelling story with them; we are the primary point of contact and advise which opportunities to pursue and maximise.
Talent management Building and managing reputation and brand- identifying and negotiating brand and client alignment.
Intel and trend-forecasting We have up to the minute information on industry trends and news; we share our insights with our partners and give tailored reports and responses to their needs.
Issue management We provide immediate best practice counsel should a crisis arise. We are across competitor activity to consider any potential conflict.
Evaluation We manage media monitoring and report against agreed campaign KPIs. Analysis includes total coverage, media type and total audience reach.
Collaboration We identify new partnerships that align with your brand, including sponsorships and event/media partners.
Hospitality precinct curation We provide strategic advice and introductions for high profile property developments and hospitality precincts, for clients including QIC, Lendlease and Mirvac.
Website development We manage the creation and delivery of your website, including copywriting, SEO, Google Analytics set up and ongoing content support.
Social media strategy & rollout We devise a social media strategy for your business, create content and manage your channel (including scheduling, monitoring, community engagement and reporting).
Brand identity and strategyWe manage the creation and delivery of new brands and the refresh and strategy for existing brands, including brand story, positioning, messaging and creative execution.
Copywriting & content marketing We create and project manage both written and visual assets (photography and video) to aid in storytelling across multiple platforms and for use in marketing collateral.
Email marketing We build a strategy for capturing customer data and manage your database. We create email templates, establish content calendars, create copy, distribute EDMs and report on the results.
Event management We develop a program of tailored events for your business, targeting different audiences, with end to end management of each including logistics, guest list and VIPs, attendance and hosting.
Local area marketing We create a strategy and rollout of activities targeting local customers and community, including partnerships, activations, advertising and promotional giveaways, local ambassadors and pop-up interactions.
Online reputation management We identify the key listings and websites for promoting your business, set up profiles and manage listings and community.
Partnerships and promotions We identify key partners and brand alignments, negotiations of contras and contract arrangements, creation and delivery of tactical offers and promotions for customers and creation of exclusive experiences and products.
Content strategy We will work with you to devise a strategy for content that tells your story, your way, across multiple platforms.
Copywriting We create and manage the production of written editorial assets including articles, blogs and website copy.
Photography and video We identify your visual asset needs and can produce and manage photo and video shoots, on either a one-off or ongoing basis.
Self-publishing We manage the creation, production, delivery and distribution of bespoke print publications, from coffee table and recipe books to printed newsletters and magazines.
Style guides We establish a tone of voice and visual style guide that’s perfect for your business and which can be used across all your channels.