For each marketing project that we manage at the Cru, we start with a marketing workshop. These workshops are a discovery session to establish a client's business goals and objectives, their message, and target audience, including how we will reach them and what we will say. We then develop a full marketing and communication plan with marketing goals, objectives and a full strategy.
Once we understand a client's brand and who they are targeting, we are able to help our clients in creating a strong brand identity with visual appeal and brand guidelines. Our branding services include the design of new logos and company collateral such as stationary, templates and websites.
We create, project manage and build highly engaging, beautifully designed websites across a broad spectrum of industries. We develop email marketing campaigns and social advertising, and can recommend an SEO for our clients as part of their digital marketing strategy.
We start meaningful conversation for our clients across social media platforms. With experience across popular platforms such as Facebook, Instagram and Twitter, we are able to develop a social media strategy and help clients with their implementation, including inspiring influencers to share content in their communities.
Good graphic design requires experience and market insight, creativity, and understanding of a brand and it’s business goals. At the Cru, we have a team of designers who we work with to create printed collateral, web designs, signage and visual communications which appeal to the brand's target market, meeting business objectives.
In the competitive landscape in which our client operate, we find that local area marketing is often an important part of the marketing mix. We develop and execute local area marketing campaigns for our clients by targeting people who are engaged with their brand.
We have a team of experienced event managers at The Cru who have managed events from start to finish for groups of 50 to 1500. Whether it be a consumer dinner, a product launch, a networking event or a gala dinner, we have extensive experience in developing and managing high profile events and experiences across the food and lifestyle sectors.