The Cru is seeking a talented and passionate marketer to join our team of communications and PR specialists.
Travel, eat, drink, explore, learn and be part of one of the ‘hungriest’, results-driven agencies in Australia. Support, engage with and promote our highly-respected clients, including top restaurants, chefs, most-loved tourism destinations, events and festivals in the country.
A passion and understanding of tourism, food and hospitality would be an advantage.
The Cru are brand specialists dedicated to sharing the stories of visionaries across restaurants, food and beverage, destinations and lifestyle.
We stick to our core capabilities and leverage a deep understanding of our industry to deliver across all aspects of the communications and marketing spectrum. We are proud of our recognition in the industry: twice nominated for the CommsCon Boutique Agency of the Year Award (2016 and 2017) and twice finalists, 2017 winners of the mUmbrella CommsCon Award for Best PR-led Event or Activation. We were the only specialist agency to receive these nominations.
Our clients love us for our honesty, focus and strategic thinking (and new clients seek us out accordingly). They include Tourism Australia, noma, Sepia, Matt Moran’s restaurants in the Solotel group (Chiswick, Aria and Barangaroo House), Nespresso, Jock Zonfrillo, Banksii Vermouth Bar and Bistro, Alpha Restaurant, Bentley Restaurant Group, Guillaume Brahimi, Automata, QIC, Biota, Brand Orange, and Margaret River Gourmet Escape.
Our team members are renowned for being the most passionate and talented experts in their field, hailing from diverse backgrounds and disciplines across the entire communications and marketing mix. Although grounded in PR, our business has expanded to offer our clients expertise in marketing, events, social media, publishing, sponsorships and partnerships.
What knowledge and skills must the successful applicant have?
Outstanding verbal and written communication skills with the ability to edit the work of others
Experience with database management and email marketing systems (i.e. MailChimp)
Proficient with web CMS (i.e. WordPress)
Knowledge of the Australian media landscape including influencers e.g. top chefs, television personalities and renowned bloggers
Social media skills – managing social media platforms including Facebook, Instagram, Twitter
An understanding of an experience applying data insights and analytics to marketing efforts
Highly motivated and driven to exceed expectations
An eye for detail, an understanding of audience and an ability to tailor a message to suitaccordingly
Strong interest and knowledge of the food, drinks, tourism and hospitality industry
Highly computer literate
Photoshop, InDesign skills and knowledge a bonus
What are the key responsibilities?
Managing and/or supporting on client accounts in the marketing division: day to day client contact, running regular client meetings, managing client and stakeholder relationships.
Dealing directly with media, influencers and stakeholders
Creating, executing and analysing marketing programs and campaigns which feed into the business strategy of clients
Planning and executing programs and projects from concept to completion
Copywriting and content creation for marketing materials, communications and PR pitches
Managing regular EDMs including database management, content creation and distribution
Managing photoshoots and videography
Managing social media, including content, posting, community engagement, paid advertising and campaigns
Managing website content and optimisation
Delivering local area marketing campaigns and events
Securing and managing partnerships and leveraging community engagement opportunities
Public relations initiatives including media enquiries and pitching, organising hosted media experiences, and coordinating send outs
Ensuring all communications is on brand and on message
Assisting with new business and strategy creation and implementation
Contributing to The Cru marketing initiatives and channel communications
Managing analytics and reporting for clients
Training administrative staff
This role reports to the Marketing Services Manager, working collaboratively in a tight-knit team of marketers.
If this is you, please send your CV and cover letter to Jasmine Cook: email@example.com